What was the problem?


Pizza Hut completed a massive brand image overhaul in 2015, and wanted to get that new branding across to consumers through additional channels.


What was our inventive solution?


ByGeorge! created an on-line store where Hut lovers could go to get high-quality, desirable products that reflect the new, more artisan look and feel of the brand. Unlike the traditional low-cost generic trinkets often found at trade-shows, the products offered reflect more of a lifestyle retail boutique in their quality and messaging.


Did it work?

Launching Holiday 2015.