What was the problem?

 

Denny's was looking to revamp their lagging kid's meal business, and wanted a new menu that spoke to kids better.

 
 

What was our inventive solution?

 

We not only created a more kid friendly theme to the menu graphically, but we went into the test kitchen and played with all of the existing food items to present them in a more fun, kid friendly way. In addition, we launched a SLO kid's cup for the first time at the restaurant.

 
 

Did it work?


Are you kidding? In addition to seeing an 8% rise in kids meal sales year over year, Denny's generated $14,000,000 more revenue strictly from the sale of the SLO cup!